Dubai: The contest team of the ‘Nation Brand' has embarked on a roadshow to a number of public and private universities spanning the UAE, the first visit being to Zayed University in Dubai Academic City.

The aim is to interact with students and raise their awareness about the UAE's visual identity contest, seek the cooperation of different universities and encourage students to participate, compete and showcase their creative skills by designing a nation brand that reflects the country's values, characteristics, culture and identity.

The Nation Brand was launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai, in October,

"The objective of this contest is to encourage students to design a nation brand that reflects the modernism, dynamism, vibrancy and progressiveness of the UAE," Saeed Al Etr, Director of Media Communication at the Government Communications Office in the Ministry of Cabinet Affairs said.

"The winning design will be used to promote the UAE, locally and internationally and help achieve its strategic objectives."

"The contest is open to all residents of the UAE, and hence, the contest team is looking to communicate the idea of the contest through visits to universities and through several media channels including social networking websites such as Facebook, where the mechanisms and conditions of participation are discussed," he said.

"The overall aim is to encourage young artistic university students to participate in the competition, and to support the universities' efforts in providing a more creative environment for its students," Al Etr added.

"The Nation Brand contest is an opportunity for students to think creatively and to communicate effectively about what will become the new UAE brand. The contest provides an ideal platform to combine their creative talents with their passion and love for their country," said Dr Marilyn Roberts, Dean, College of Communication and Media Sciences.

The deadline to submit the entries is December 31, 2010.

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